Seth Godin on his last book, Linchpin (I’m not affiliate), explain why you need to became a “Linchpin“.
But, what’s a Linchpin?
A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.
And, can you become a Linchpin?
Following this “simple” recipe you can change your vision, your life
- Connect
- Be generous
- Make art
- Acknowledge the lizard
- Ship
- Fail
- Learn
CONNECT
Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice… up to you.
BE GENEROUS
The generosity economy rewards people who create and participate in circles of gifts. Not the direct I-gave-you-this-you-give-me-that giving and get of a traditional economy, but instead the tribal economy of individuals supporting one another.
MAKE ART
Art isn’t a painting or even a poem, it’s something that any of us can do. If you interact with others, you have the platform to create something new—something that changes everything. I call that art.
ACKNOWLEDGE THE LIZARD
And so, we acknowledge it. We stand up and we hear the voice of the lizard brain and we recognize that it’s there and then we walk to the podium and do the work. We acknowledge the lizard so we can ignore it.
SHIP
If you can get something out the door while your competitors cringe in fear, you win.
FAIL
The reinvention of the marketplace demands that one have the ability to fail, often and with grace—and in public!
LEARN
The opportunity of our time is to discard what you think you know and instead learn what you need to learn. Every single day.
(source: BrainWashed – Seth Godin )
Seth Godin live seminar for good causes 10/09 from Seth Godin on Vimeo.
View Luca Perugini's
One Comment
SethGodin is just great:)
Especially the question about connecting with people as in his first story in the video is often an essential part in life.
How to connect with your potential customers?
What has been your way to get the connection? (and don’t take me wrong, I don’t want to copy your style – it is just to get a sense of what is possible)
Perhaps we all are bound to our “blind spot” (especially in the beginning) and don’t see what is really doable;-)
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