What key digital technologies and applications are changing the creation, distribution, monetization and consumption of online content? How can these technologies help B2C firms grow and expand their market reach?
(DEF Content)
Agenda May 11:
09:15 / Online Video
- changing user experience: choose,watch, share Lorenzo Montagna, CEO, Yahoo! Italy
- online video as a marketing channel Ugo Parodi Giusino, Founder/CEO, Mosaicoon
- interactive video Emi Gal, Founder/CEO, Brainient
Moderator: Giampaolo Colletti, Founder, Altratv.tv
Eleonora Viviani, Co-founder/Art Director, Stereomood
Guk Kim, Founder/CEO, Cibando
Giuseppe D’Antonio, Co-Founder/CEO, CircleMe (Cascaad)
Piero Rivizzigno, Founder/President, Glossom
11:45 / Social Content Platforms
- social media campaigns for small and medium enterprises Alex Chang, Founder, Roost and VP Social Platform, VerticalResponse
- communicating within the new dynamics of social Daniele Mancini, CEO, casa.it
- leveraging partnerships with social platforms Christian Hernandez, Director of Platform Partnerships, EMEA, Facebook
- analyzing consumer interaction with social content Jan Rezab, Co-founder/CEO, Socialbakers
- social enterprise: real-life sharing redefined Carlo D’Asaro Biondo, President, EMEA Operations, Google
Moderator: Marco Caradonna, Vice President, IAB Italia
Agenda May 10:
14:45 / Welcome from Ambassador David Thorne
15:00 / Keynote by Minister Corrado Passera
15:15 / Boosting the Global Economy
15:30 / Content Today
What challenges and opportunities do online content creators, distributors and consumers face?
- creating your offline voice online Jen Mankins, Owner, Bird Brooklyn
- augmenting content Andraž Tori, Co-founder/CTO, Zemanta
- mobilizing content Marco Cirilli, Founder/CIO, Applix
Moderator: Leonardo Buzzavo, Director, Ca’ Foscari Digital Week
17:00 / Content Tomorrow
What are the emerging trends and technologies in online content?
- discovering the visual web Evan Sharp, Co-founder, Pinterest
- content + commerce Shan-Lyn Ma, General Manager, Gilt Taste at Gilt Groupe
- mobile – the opportunity for affiliate Urban Gillström, CEO, TradeDoubler
- contextual advertising Luca Scagliarini, CEO, ADmantX
Moderator: Nicolò Borghi, Co-founder Creonomy, Co-founder The Hub Milan
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