Luca Perugini » glocal http://www.lucaperugini.it My digital life, my real work Fri, 30 Jul 2010 12:58:23 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 LBC & LBS: new paradigma for the next wave http://www.lucaperugini.it/2009/10/26/lbc-lbs-new-paradigma-for-the-next-wave/ http://www.lucaperugini.it/2009/10/26/lbc-lbs-new-paradigma-for-the-next-wave/#comments Mon, 26 Oct 2009 16:26:35 +0000 luca http://www.lucaperugini.it/?p=148 Global o Local? Glocal the answer.

LBS & LBC will be the next mantra for the advertising industry.

“LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee.“  (wikipedia – LBS)

LBC: stand for Local Business Center, the new local advertising service powered by Google.

A mixed of LBS, LBC and GPS will drive the next wave on advertising.

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