Luca Perugini

Seth Godin on his last book, Linchpin (I’m not affiliate), explain why you need to became a “Linchpin“.
But, what’s a Linchpin?

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

And, can you become a Linchpin?

Following this “simple” recipe you can change your vision, your life

1. Connect
2. Be generous
3. Make art
4. Acknowledge the lizard
5. Ship
6. Fail
7. Learn

CONNECT

Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice… up to you.

BE GENEROUS

The generosity economy rewards people who create and participate in circles of gifts. Not the direct I-gave-you-this-you-give-me-that giving and get of a traditional economy, but instead the tribal economy of individuals supporting one another.

MAKE ART

Art isn’t a painting or even a poem, it’s something that any of us can do. If you interact with others, you have the platform to create something new—something that changes everything. I call that art.

ACKNOWLEDGE THE LIZARD

And so, we acknowledge it. We stand up and we hear the voice of the lizard brain and we recognize that it’s there and then we walk to the podium and do the work. We acknowledge the lizard so we can ignore it.

SHIP

If you can get something out the door while your competitors cringe in fear, you win.

FAIL

The reinvention of the marketplace demands that one have the ability to fail, often and with grace—and in public!

LEARN

The opportunity of our time is to discard what you think you know and instead learn what you need to learn. Every single day.

(source: BrainWashed – Seth Godin )

Seth Godin live seminar for good causes 10/09 from Seth Godin on Vimeo.